Are you looking for great information about how to market your book once you’ve got it written, edited, designed and printed (and/or uploaded as an ebook)?

I like to stay on top of this information myself, so I’m able to help clients, but there are some clients who choose to market their books themselves, which is fine.

Here is a list of books that I believe contains great information to help you sell more books (although I don’t agree or believe that every tip will work for every author).

“Viral Explosions” by Peggy McColl – this book was written years ago by multi Best Selling Author, Peggy McColl who also has an author coaching program I recommend. This book will help most any business or brand but is also great for authors.

 “How I Sold 1 Million eBooks in 5 Months” by John Locke, New York Times Best Selling Author – this book is all about selling ebooks. John has an extremely popular series of fiction books that he’s been able to sell millions of copies of. Although the books are good, the ones I read weren’t great – and he’s still been able to get a following and sell that many books. Obviously he knows how to sell!

“Millionaire Marketing on a Shoestring Budget” by Debra Jason – although this book isn’t specifically about selling books, it has some great tips about selling yourself and your books, gaining publicity, etc.

“The New Rules of Marketing & PR” by David Meerman Scott – this book will help you reach a broad number of people via news releases, blogs, viral marketing and online. This book now has a 2017 edition; I have the 2015 edition.

“The Irresistible Offer:  How to Sell Your Product or Service in 3 Seconds or Less” by Mark Joyner – this is a fairly quick and easy read with some great information.  It hasn’t been updated but still has relevant information.

And last but certainly not least, “APE How to Publish a Book” by Guy Kawasaki and Shawn Welch – this book is all about the self-publishing process and has a great section on marketing your book.




For more information or to get the publishing process started, contact us at Amber Light Publishing, or (502) 292-3077.

Need help with marketing, social media marketing and/or websites?  Contact Nita Helping Hand? at for cost effective assistance.

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